(Reuters) - That is the conclusion of Phil Rosenzweig, a professor at the IMD business school in Lausanne, Switzerland, in his book "The Halo Effect ... and Eight Other Business Delusions That Deceive Managers" .
"Some of the biggest business blockbusters of recent years contain not one or two, but several delusions. They operate mainly at the level of storytelling," he writes.
Read more at Reuters.com Business News
"Some of the biggest business blockbusters of recent years contain not one or two, but several delusions. They operate mainly at the level of storytelling," he writes.
Read more at Reuters.com Business News
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