(Reuters) - It may help the bank retain customers amid analyst speculation that U.S. Trust's ultra-rich clients fear they won't get the same level of service at a big retail bank. The combined unit will serve clients with more than $3 million to invest.
Bank of America said it had based its branding decision on industry research and client feedback. Keeping the U.S. Trust name alive bucks the second-largest U.S. bank's usual practice of dropping names of acquired companies, such as FleetBoston Financial Corp. and MBNA Corp., in favor of its own.
Read more at Reuters.com Mergers News
Bank of America said it had based its branding decision on industry research and client feedback. Keeping the U.S. Trust name alive bucks the second-largest U.S. bank's usual practice of dropping names of acquired companies, such as FleetBoston Financial Corp. and MBNA Corp., in favor of its own.
Read more at Reuters.com Mergers News
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