(Reuters) - STOCKHOLM, May 30 - Absolut vodka maker Vin &
Sprit has formed a joint venture with Chinese baijiu producer
JianNanChun in a bid to tap into a $19 billion market for
the domestic spirit, the Swedish firm announced on Wednesday.
The state-owned company, which the government plans to sell,
said it would own 51 percent of the enterprise, which will
initially market and distribute existing JNC baijiu brands
within the premium segment and later launch new products.
Read more at Reuters.com Mergers News
Sprit has formed a joint venture with Chinese baijiu producer
JianNanChun in a bid to tap into a $19 billion market for
the domestic spirit, the Swedish firm announced on Wednesday.
The state-owned company, which the government plans to sell,
said it would own 51 percent of the enterprise, which will
initially market and distribute existing JNC baijiu brands
within the premium segment and later launch new products.
Read more at Reuters.com Mergers News
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