Thursday, 31 May 2007

Heinz posts higher 4th-qtr profit, raises forecast

(Reuters) - Net quarterly sales rose 0.6 percent to $2.4 billion, but Heinz witnessed a 4.4 percent growth in sales of its top 15 brands such as Boston Market frozen entrees and Classico pasta sauces.




The company attributed the higher sales to a 44 percent increase in overall marketing spent during the quarter, especially in its North American retail business.


Read more at Reuters.com Market News

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