Sunday, 20 May 2007

Daimler's Mercedes to emulate BMW strategy: paper

(Reuters) - The Daimler chief, who just days ago sealed a deal to sell its loss-making U.S. unit Chrysler to private equity firm Cerberus, sees little to gain from trying to diversify risks by balancing its brand portfolio with another leading marque.




"We are at the top of the industry with the Mercedes car brand - any integration of another brand would tend to drag us down ... There is nothing to win from it either for the brand or for the profitability," Zetsche said in another Sunday paper, the Frankfurter Allgemeine Sonntagszeitung.


Read more at Reuters.com Business News

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