(Reuters) - "It's been a challenging year," Applebee's CEO David Goebel
said at the company's annual meeting here before laying out a
series of new directives. Overland Park, Kansas-based
Applebee's has been hurt by a pullback in consumer spending and
increased competition with other bar-and-grill chains.
In what will be the company's most visible move, Applebee's
will roll out a new advertising campaign next week called
"Grilling Fresh" in conjunction with celebrity chef Tyler
Florence.
Read more at Reuters.com Mergers News
said at the company's annual meeting here before laying out a
series of new directives. Overland Park, Kansas-based
Applebee's has been hurt by a pullback in consumer spending and
increased competition with other bar-and-grill chains.
In what will be the company's most visible move, Applebee's
will roll out a new advertising campaign next week called
"Grilling Fresh" in conjunction with celebrity chef Tyler
Florence.
Read more at Reuters.com Mergers News
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